Brand Positioning
![Use this template to define your brand positioning.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/0c72f511-d4ed-44c6-b9be-9579015996dc/desktop.png)
À propos de ce modèle
Market positioning is an essential step of the planning process — either when you start a business or when you expand to a new market. It defines:
- Where your brand fits in the marketplace
- How your brand compares to competitors
- The brand attributes and benefits you want to be associated with
- The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand — the Complete Product Experience (CPE)